Ad account structure & Custom Conversions
Check our go-to ad account structure and learn how to leverage custom conversions to track the performance of individual products in the ad account.
Prospecting & retargeting audiences & sequential retargeting
Learn what audiences we use for testing and scaling and how to leverage sequential retargeting to maximize conversions.
3rd party pages & Influencers
Learn how to structure 3rd party pages which often can result in lower CPM, higher CTR, and lower CPA.